BU 452
Marketing Strategy
The focus of this course is on the determination and implementation of marketing strategy considering environmental, competitive and company characteristics. An analytic approach is taken and emphasis is based on the identification of the critical factors and information required in designing marketing strategies.
Prerequisites: BU362.
The focus of this course is on the determination and implementation of marketing strategy considering environmental, competitive and company characteristics. An analytic approach is taken and emphasis is based on the identification of the critical factors and information required in designing marketing strategies.
Prerequisites: BU362.
The focus of this course is on the determination and implementation of marketing strategy considering environmental, competitive and company characteristics. An analytic approach is taken and emphasis is based on the identification of the critical factors and information required in designing marketing strategies.
Prerequisites: BU362.